Disappointing colour In comparison with the other competitor brands I’ve tried in recent months. It offers a “blush pink”, which is a mild colour, very subtle. NOT the pink of the adverts. Even if you have a very bond pink (white bleached). It’s beautiful, but not what is promised.

I used this in bleached hair and still did not change the hair colour one iota!! So basically not good at all.

Yup, ok

It got rid of the ginger in my hair

NOOOOOO where near the colour in the pic may aswell have got a blonde one

If you have any yellow or orange hues in your hair this probably won’t work for you. I decided to try stripes of pink down my hair with the rest dip dyed on the ends. As you can see at the bottom it turned more of a strawberry blonde/peachy colour than pink. Since the roots of my hair were a lot whiter than the rest, I think the pink came out really pretty. But yeah you’ll definitely need lighter hair than the box implies. If your hair’s darker than mine you prob won’t see any difference.(1st pic is the before, the other 3 are after dying in diff lighting and hairstyles)

I got this because I started to get yellow roots 3 weeks after bleaching to platinum. It removed the yellow that purple shampoo wouldn't touch and hair feels healthy

Very happy with this product will definitely be using it again

Lovely product very good quality really nice conditioner

This product does work and doesn’t leave your hair purple like some toners. Works best if you use a clarifying shampoo after bleaching prior to application.

It was as described and would use again

I have bought the “white blonde” and “ice blonde” and only the “ice blonde” actually worked… good thing I got the two separate ones, as i was thinking one of them might not work and i was right 😅

I didn’t get results what is shown

perfect results price good

Yes this is good .

Didn’t really make my hair go to that light stage it states, it went orange if I am honest in some areas. My hair was bleached before using this product

I have bleached level 9/10 hair that tones a beautiful white, granted I have the right toner! This sadly didn't do it for me. While it did banish a bit of the yellow, it wasn't as much as I was hoping, and certainly not like the box. Will look for another toner.

I have bleached hair and always need to root touch up approx 4-5 weeks I always use Garnia Nutrisse ultra bleach blonde followed by a Wella Toner unfortunately the toner I usually go for was out of stock and I needed a back up so after reading some positive reviews thought I would give this a go and it definitely lived up to expectations no blue/purple tint and got rid of the yellow bleached roots the only negatives for me was I would say it’s more of an ash blonde results rather than an ice blonde and my hair didn’t feel in great condition afterwards rather dry and brittle but all in all I would say it worked

Good item

Fast quick delivery

Absolutely love this colour and it's so easy to apply. It does exactly what it says on the box

Fast delivery would buy again in bulk

I have gray white hair and wanted my hair to be more white but it's light blond now. so if you want white as it says on box don't buy it.

Gone from dark brown, to glorious silver thanks to the Jerome hair dyes, firstly the bleach then thus amazing toner

Didn’t do nothing on my hair better toners around.